Creator: Mahmood Owolabi

Whereas buyer critiques and social media posts (UGC) are widespread advertising and marketing instruments, staff may be simply as highly effective.  Consider them as model ambassadors creating content material (EGC) that builds belief and resonates with potential clients.  This strategy is one other profitable advertising and marketing tactic for companies in the present day and utilizing EGC in your communication plan can increase each how properly your message will get throughout and the way the general public sees your organization. Therefore why EGC is filling our newsfeeds and for you pages, and you already know what…We get pleasure from it! 

A superb place to begin is with a definition. What precisely is employee-generated content material?

Worker-generated content material (EGC) is content material created by your workforce. Staff are the most effective Model Ambassadors in your Employer Model. They’re your most precious champions, sharing their experiences via photographs, movies, weblog posts, interviews, social media exercise, and extra. This content material is primarily shared on your corporation’s on-line platforms.

In line with Edelman’s belief barometer research even discovered that firm consultants are trusted 66% of the time. That’s the type of credibility cash can’t purchase.

Cisco leverages worker tales to showcase their work surroundings and appeal to new expertise. Right here’s what their Model & Social Media Lead needed to say about EGC:

“Employee-generated content is what has put the @WeAreCisco team on its path to success, with the metrics to prove its value.”

Main Tech firms like SEMRUSH have leveraged EGC on TikTok to generate hundreds of thousands of views to drive consciousness for his or her model.

High Advantages of Worker-Generated Content material (EGC):

• Boosts Belief: Staff are your organization’s inside consultants. Folks belief their genuine voices greater than generic advertising and marketing messages.
• Freshens Up Content material: EGC goes past advertising and marketing content material. It brings various views and concepts from completely different departments, showcasing a tradition of innovation.
• Engages Staff: Giving staff a voice makes them really feel valued and motivated. Seeing colleagues create content material encourages additional participation.
• Value-Efficient Advertising: Leveraging your workforce reduces reliance on costly paid promoting. Natural attain via worker channels builds belief whereas saving cash.
• Attracts High Expertise: Constructive worker content material showcasing firm tradition attracts job seekers who worth a passionate and fascinating work surroundings.

Kinds of Worker-Generated Content material: Past Tweets, TikToks and Instagram Tales

Worker-generated content material is available in numerous sizes and styles, reflecting the range of your workforce. Some widespread sorts embrace:

• Social media snippets: Brief, partaking posts showcasing day by day work life.
• Office critiques: Trustworthy worker evaluations on platforms like Glassdoor.
• Private blogs & articles: In-depth tales sharing worker experiences and insights.
• Pictures: Visible storytelling, from behind-the-scenes glimpses to workforce celebrations.
• Worker coaching movies: Instructional content material created by staff for colleagues.
• Data sharing applications: Collaborative initiatives for cross-departmental experience sharing.
• Inner newsletters: Updates and highlights pushed by worker contributions.
• Digital/bodily bulletin boards: Platforms for showcasing worker work and concepts.
• Worker case research: Detailed explorations of worker roles and profession paths.
• Recruitment movies: Personalised movies attracting potential hires to affix the workforce.

Conclusion

Worker-generated content material is a few important cultural shift in the way in which organizations talk internally in addition to externally. It democratizes your employer model and makes it extra human.

Completely happy Storytelling!

Mahmood Owolabi

mahmood@mahmoodowolabi.com

https://mahmood.owolabi.com/