• Tether Investments S.A. de C.V.—the funding arm of the crypto agency—now holds a 6.18% voting stake in Juventus.
• Tether initially acquired an 8.2% stake within the Italian soccer large in February.
• The stablecoin large, which posted a $13 billion revenue final yr, has been deploying capital throughout a variety of sectors.

Tether, the issuer of the world’s largest stablecoin, has expanded its stake in Juventus Soccer Membership to greater than 10%, deepening its involvement with one in all Europe’s most storied soccer establishments.

The transfer underscores Tether’s broader funding technique that spans digital belongings, media, and now, elite sports activities.

Tether Investments S.A. de C.V.—the funding arm of the crypto agency—now holds a 6.18% voting stake in Juventus, giving it a mixed fairness curiosity exceeding 10%.

Tether initially acquired an 8.2% stake within the Italian soccer large in February.

Juventus, based in 1897 and with 36 Italian league titles to its title, stays a powerhouse in each Italian and European soccer.

The membership’s possession construction now consists of Tether as a key shareholder, inserting it ready to affect strategic path.

Tether CEO Paolo Ardoino framed the funding as a long-term strategic partnership reasonably than a easy capital deployment.

“We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience.”

The corporate additionally expressed willingness to take part in future capital infusions to protect and improve its possession place.

Tether’s broader funding exercise

The Juventus deal is a part of a broader wave of investments by Tether.

The stablecoin large, which posted a $13 billion revenue final yr, has been deploying capital throughout a variety of sectors, together with synthetic intelligence, bitcoin mining, and agriculture.

The agency just lately partnered with SoftBank, Bitfinex, and Cantor Fitzgerald’s Brandon Lutnick to kind a $3 billion crypto acquisition car.

It has additionally ramped up its presence in Bitcoin mining, deploying hashrate to Ocean’s mining pool and buying 8,888 BTC within the first quarter of 2025.

Tether’s Bitcoin holdings now stand at 95,721 BTC, value roughly $8.89 billion, based on Arkham Intelligence.

Past crypto, Tether is making strikes in media and digital content material. It just lately invested €10 million in Italian media agency Be Water and injected $775 million into Canadian video platform Rumble, which has since built-in Tether’s USDT pockets help.

Whereas some analysts level to Tether’s current funding spree as a hedge towards US greenback weak spot amid world macroeconomic shifts and rising protectionism, others see it as a calculated bid to safe affect throughout decentralized finance, infrastructure, and client engagement platforms.