Don Julio Tequila is increasing its 1942 lineup with 5 new barrel-aged expressions, to be offered solely by means of an public sale hosted by BlockBar, a market for spirits-based NFTs.

This launch marks the primary limited-edition variants of Don Julio 1942, which is usually aged up to 32 months in American white oak barrels. The brand new variations are completed in ex-bourbon, ruby port, Portuguese Madeira wine, orange wine, and Crémant casks.

Every expression is proscribed to 1 cask, equal to forty circumstances or 240 bottles.

A Piece of Luxe-Tequila Historical past

The public sale is now dwell and begins at $35,000 per cask with the 5 highest bidders every receiving all 240 bottles of their chosen expression. This public sale will shut on June 20.

The sale entails NFTs for managing possession and distribution, and the casks will likely be saved on the Don Julio distillery till March 25, 2025. At the moment, every cask NFT will convert into forty particular person case NFTs, which may be resold by means of BlockBar. The bodily bottles are anticipated to be out there by mid-2025.

Sophie Kelly, Senior Vice President of World Tequila and Mezcal Classes at Diageo, acknowledged, “We recognize that for many, luxury tequilas are considered an extension of one’s lifestyle, so we’re meeting the demand for prospective buyers and tastemakers to not only own an extremely rare, super luxe-tequila, but to own a piece of the Tequila Don Julio history and legacy.”

events can discover extra info and take part within the public sale by means of BlockBar.

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