Sep nineteenth 2024 – Kroma has introduced a strategic partnership with KGeN, a decentralized gamer community, to boost the mixing of Web2 players into the Web3 house. This collaboration helps Kroma’s ongoing efforts to broaden decentralized infrastructure and increase person adoption in rising markets. KGeN’s strategy is designed to streamline the onboarding course of for hundreds of thousands of Web2 customers via its Financial system Protocol, permitting players to seamlessly transition to Web3 whereas proudly owning and monetizing their information. This mission has demonstrated vital success in driving Web3 adoption.
KGeN’s Financial system Protocol: Bridging Web2 and WEB3

KGeN’s Financial system Protocol is main the mixing of Web3 know-how into cell gaming. By embedding Esports and Loyalty Protocols into established Web2 cell video games, customers can take part in blockchain-based actions with out disrupting their typical gameplay expertise. Gamers can earn real-world forex by way of KCash, KGeN’s stablecoin, which is pegged to roughly 0.001 USD, and might be traded inside the KGeN platform for additional engagement.
This technique advantages gamers by permitting them to monetize their gameplay, whereas builders see elevated engagement and monetization as gamers take part in occasions that require KCash. The Financial system Protocol integrates immediately into video games, incentivizing longer play classes and fostering deeper engagement from the Web2 viewers.
Success Case: Masala Specific Driving Web3 Engagement

A notable instance of this partnership’s impression is the mixing of KGeN’s Financial system Protocol into Masala Specific, a cooking sport with over 500,000 month-to-month energetic customers (MAUs) and 40,000-50,000 each day energetic customers (DAUs). By means of using KCash and blockchain-based rewards, Masala Specific noticed a major increase in participant engagement and Web3 adoption:
- A 3x improve in Distinctive Energetic Wallets (UAWs) on the Kroma community.
- A 3.15x surge in transaction volumes, contributing considerably to the expansion of Kroma’s ecosystem.

Gamers of Masala Specific had been capable of simply earn KCash for finishing in-game duties, collaborating in occasions, and climbing leaderboards. This supplied an extra layer of engagement that prolonged past conventional gaming rewards. These outcomes display how KGeN’s middleware allows the transition from Web2 to Web3 for a big participant base, driving person acquisition and blockchain transactions seamlessly with out altering the acquainted gameplay expertise. KGeN’s integration has strengthened its place as a high decentralized app on Kroma, additional validating the effectiveness of its Financial system Protocol in a stay gaming surroundings.
Setting a Benchmark for Web2 and Web3 Integration
The partnership between Kroma and KGeN highlights the potential for additional enlargement and adoption of Web3 know-how inside Web2 gaming ecosystems. By combining Kroma’s decentralized infrastructure with KGeN’s gamer-focused protocols, this collaboration is anticipated to set a benchmark for future integrations. Each tasks stay dedicated to scaling their efforts, onboarding extra players to Web3, and fostering elevated blockchain transactions, enabling players to actively take part within the information economic system with full information autonomy.
Within the coming months, Kroma and KGeN purpose to discover new sport genres, broaden into extra markets, and introduce extra revolutionary methods for gamers to interact with Web3 know-how, making certain continued progress and Web3 adoption.
About Kroma
Kroma is Asia’s main Layer 2 resolution, constructed on the Superchain and devoted to bringing Web3 to the plenty via easy-to-use, participating, and gamified real-life dApps. It operates the primary permissionless L2 validator community, making certain the safety of person property with ZK fault proofs. Kroma’s authentic modular ZK proving library, Tachyon, considerably improves proving pace and value effectivity, in the end enabling Kroma’s evolution right into a zkRollup community.
Web site | Twitter | Discord | Github | Medium | Docs | Ecosystem | Model Package | Basis Grant
About KGeN:
KGeN is constructing a decentralized gamer community that goals to make players the house owners of their information. Since 2022, it’s aggregating hundreds of thousands of micro-gaming communities throughout rising markets and on-boarding them to Web3 with the intention to create probably the most highly effective dwelling of world gamer information & The Kratos Gamer Community (KGeN). On the coronary heart of it’s the Proof of Gamer (PoG) engine that enables players to construct, personal, flex & monetise their fame. Recreation publishers leverage the product stack to seamlessly interact with related gamer cohorts and create significant worth trade by way of the multi- chain gamer community – KGeN. Kratos Gamer Community operates throughout India, Brazil, Nigeria, SE Asia and MENA.
Web site | Twitter | Discord | Substack | Instagram | Telegram | Model Package | Docs
Media Contact:
Press contact identify: Tani Jeong
E mail : Advertising@lightscale.io
Firm: Lightscale
Tackle: Korea/Seoul