San Francisco, California, United States, sixth Mar 2025 – GlamAI, the app that redefines on the spot picture and video technology with proprietary GenAI expertise, reveals the important thing tendencies shaping client and AI artists’ preferences for GenAI-based visualization instruments.

GlamAI started researching rising tendencies in early 2024 and launched its product in June. The app rapidly gained reputation, turning into worthwhile by December 2024, reaching 1 million whole downloads and 300,000 month-to-month lively customers (MAU). By November 2024, it ranked #11 within the App Retailer’s Photograph & Video class within the USA.

“Our success lies in continuously studying GenAI consumption trends and rapidly deploying cutting-edge features. Every day, we run dozens of A/B tests across a variety of features to anticipate and meet our users’ evolving needs,” mentioned Paul Shaburov, Founding father of GlamAI.

Demographic and Person Profile Shifts in GenAI Utilization
Initially, the GenAI growth was dominated by male, tech-savvy AI creators. Nonetheless, in 2024, utilization patterns shifted towards informal shoppers:

• Girls now comprise 55% of GlamAI customers, marking a major shift from the male-dominated early days of GenAI.
• The age vary of customers has expanded, with older generations experimenting with AI-powered filters and content material creation.
• Moms are more and more utilizing the app to boost photographs and movies of their kids.

On the similar time, GenAI has change into a key software for professionals, similar to AI artists, content material creators, and company entrepreneurs.

• AI artists, together with digital illustrators and designers, use GlamAI to remodel concepts and sketches into high-quality art work.
• Musicians leverage AI to generate 3–4 minute music movies.
• Influencers, notably content material creators reviewing merchandise (cosmetics, purses, and so on.), kind a robust section of paying customers.

“We have AI artists with over 200K followers on our team, which helps us deliver the best experience for professional users,” Shaburov added.

• Entrepreneurs are utilizing GlamAI for his or her advert campaigns, each on-line and offline, and for social media advertising functions.

“We see a trend of using solutions built for individual consumers in the enterprise environment. It’s essentially a ‘Bring Your Own AI’ trend – a reincarnation of previous trends such as BYOD and the use of personal SaaS tools in the office, bypassing IT department policies and procedures. This happens because enterprise-class solution providers are too slow to catch up with AI technological development, which is happening literally every day. Small teams like ours are much faster, and this allows business users to surf on social trends with high-quality content,” Shaburov explains.

Simplification: The Rise of “One-Tap” Options
A significant development in 2024 was effectivity in content material creation. Customers not need to spend hours modifying—on the spot outcomes are in demand. GlamAI’s one-tap characteristic permits customers to generate 10 completely different edits immediately, overlaying such filters as styling, beautification, youngsters’ picture and video edits, seasonal types (Halloween, Winter Holidays, and so on.)

“There’s no longer a need to edit a photo in one app, create a video in another, and repeat the process multiple times for different styles. Now, users can generate 10 high-quality images in one tap, all within a single app,” mentioned Shaburov.

One other high-demand characteristic is multi-resolution output, the place customers can immediately generate content material in a number of codecs throughout the similar pack. GlamAI’s proprietary expertise allows customers to generate 10 photos in a couple of minutes, considerably quicker than rivals that take a number of minutes per picture.

Personalization and Socialization: AI Meets UGC Traits

With over 600 filters obtainable, customers usually really feel overwhelmed by too many selections. To reinforce consumer expertise, GlamAI affords:

• Personalized suggestions based mostly on app utilization and saved photos.
• A personalised feed that adapts to consumer preferences.
• A social characteristic the place customers trade filter concepts in a UGC (user-generated content material) feed.

At the moment, 50% of UGC feed customers apply no less than one filter variation impressed by different customers. Information means that customers be taught higher from one another’s edits quite than from GlamAI templates, driving deeper engagement.

One of many evolving behaviors amongst GenAI customers in latest months is their strategy to partaking with stylish songs and dances on TikTok and Instagram. Slightly than merely replicating a viral development, customers—particularly influencers—need to make their content material distinctive. Whereas a well-liked tune or dance might acquire traction, many choose to modify it in their very own model utilizing AI quite than create an an identical copy.

GenAI instruments like GlamAI allow customers to boost tendencies with filters, types, and customized variations, making content material really feel recent quite than overused.

“This behavior will definitely continue to evolve, increasing the demand for filters that allow instant and creative modifications of videos for Reels or Shorts,” added Shaburov.

A Distinctive Tackle AI-Enhanced Traits
A shocking development rising in 2025 is the anti-GenAI development. Customers nonetheless need AI-enhanced photos, however not in a means that appears synthetic. As an alternative, they like delicate, natural-looking edits, resembling conventional images retouching quite than apparent AI-generated content material.

“This is why hyper-polished, overly smooth AI photoshoots are losing popularity, while GlamAI’s styles—designed to look ultra natural—are gaining traction,” defined Shaburov.

Fashionable Options and Filters of 2025
By late 2024, image-to-video performance turned probably the most in-demand characteristic. Main the development is the  youngsters’ “Fashion Show” edit, the place a single photograph of a kid transforms into movies of them strolling a style runway in numerous outfits.

Regardless of shifts in GenAI tendencies, magnificence and physique edits stay evergreen favorites. Fashionable transformations embrace:

• Refined magnificence retouching that doesn’t seem AI-generated.
• Physique form modifications, similar to including six-packs, curves, or enhanced facial options.

Technological Traits in GenAI
The GenAI panorama is evolving quickly. Options that appeared groundbreaking simply months in the past—like Sora’s AI-powered video technology—are already being surpassed by newer applied sciences, similar to Google’s Veo 2.

“For GenAI developers, keeping up with these advancements requires balancing market exploration with proprietary development. Speed in deploying new technologies is more critical than ever,” mentioned Shaburov.

Why GlamAI’s Insights Matter for the Business

GlamAI’s means to trace and reply to market tendencies stems from intensive consumer research and analytics:

• Since January 2024, the group has carried out 400+ deep-dive consumer interviews.
• Each government at GlamAI conducts no less than one interview per day with potential or present customers.
• Analysts observe viral tendencies on TikTok and Instagram, learning influencer adoption.
• 30 filters are examined for each 1 that’s launched, making certain solely the best-performing options attain manufacturing.
• Weekly free “Style of the Day” filters are launched to check potential viral tendencies.
• The UGC feed serves as an perception hub, permitting the group to investigate how customers modify and apply filters.

About GlamAI
GlamAI is a San Francisco-based startup growing state-of-the-art options for superior picture/video transformation, creating immersive mixed-reality experiences. One of many group’s flagship merchandise is the GlamAI Digital Attempt-On, a digital cloning expertise for style manufacturers and on-line retailers that brings the “try-before-you-buy” expertise to the web world. With GlamAI’s proprietary algorithms, shoppers can change into digital fashions, sporting the outfits they’re contemplating for buy, making purchasing each magical and customized.
 

Media Contact

Group: GlamLabs

Contact Individual: Kseniya Zaharova

Web site: https://glam.ai/

E mail: kzaharova@glam.ai

Metropolis: San Francisco

State: California

Nation: United States

Launch Id: 06032524765

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