In December, it’s an excellent time of the yr to evaluate the efficiency of firms for the calendar yr. Not solely that, but it surely’s the time when many analysts begin to put out their forecasts for 2025. Right here’s one FTSE 250 inventory that has carried out badly in 2024, however that I believe may have a a lot better yr forward.

Issues this yr

I’m speaking about Ocado Group (LSE:OCDO). The inventory has fallen by 47% over the previous yr, making it one of many worst performers within the FTSE 250 over this era.

One purpose for this was the continued loss-making nature of its operations for this yr. The H1 2024 outcomes confirmed a reported loss earlier than tax of £154m. It’s true that this was a smaller loss than the identical interval in 2023 (£290m). However in the end it’s nonetheless a loss. Given the truth that the reported earnings per share has been unfavorable for a number of years now, I believe some buyers determined to throw within the towel and search for alternatives elsewhere.

One other issue behind the disappointing efficiency was the headache earlier within the yr with a dispute with Marks & Spencer. The 50:50 deal that each entered into for the web meals three way partnership began in 2019. Firstly of 2024, Ocado threatened authorized motion, saying that £190m of a last cost wasn’t paid. I really feel the unhappy factor right here isn’t a lot the specifics, however relatively that it would delay different firms eager to work with Ocado in an identical three way partnership.

Continued development

Regardless of these points, I believe the inventory may very well be primed for a comeback subsequent yr. One purpose this might occur is as a result of enterprise reaching scale. With development shares, losses are sometimes posted within the early days. Nevertheless, because the agency will get bigger it could possibly profit from economies of scale.

For Ocado, the H1 report confirmed that every one three essential divisions grew income. This ranged from 5.6% for Logistics by means of to 21.8% for Expertise Options. The CEO additionally famous that “we support thirteen of the world’s leading grocers to grow their online business with our technology”.

I really feel that it’s solely a matter of time earlier than the robust demand and income development filters down to a backside line revenue. The group loss earlier than tax of £153.9m was virtually £140m smaller than H1 2023. So it’s positively not out of the query for the loss to shrink by one other £140m, which in flip would see the agency near breaking even.

An AI slant for 2025

Let’s be aware neglect about Ocado’s use of synthetic intelligence (AI). It extensively makes use of the know-how in its fulfilment centres and with provide chain administration. I really feel buyers will begin to look past the well-known AI-related shares subsequent yr and goal ones which were ignored up to now, equivalent to Ocado.

In fact, the issues from this yr may proceed in 2025 and that is the primary threat to my view. But I do really feel the inventory is beginning to look low cost, so am critically enthusiastic about including it to my portfolio earlier than year-end.