The UEFA Champions League has entered the quarter-final phases, and the remaining eight groups preventing it out for the well-known previous trophy are all repping crypto corporations.
The likes of Arsenal, Aston Villa, PSG, and Inter Milan have all inked a cope with Socios.com, whereas crypto exchanges Coinbase and Bitpanda are sponsoring Borussia Dortmund and Bayern Munich, respectively.
On Tuesday, Arsenal beat Actual Madrid 3-0, knocking them out of the league. Liverpool additionally exited the event after shedding a penalty shootout 4-1 to PSG on March 11. Tonight, at 5pm ET, you’ll be capable of catch Barcelona towards Borussia Dortmund and PSG versus Aston Villa.
Right here’s a chart of the remaining groups and the crypto sponsors you’ll see throughout the quarter-finals. You can even take a look at the crypto sponsors throughout your complete roster of groups under.
Learn extra: CHART: What sports activities do crypto companies care about?
This event was beforehand sponsored by crypto change crypto.com, which was the Champions League’s first-ever official crypto sponsor. Moreover, 23 of the 36 taking part groups on this yr’s cup have some sort of crypto sponsorship.
These collaborations embody buying and selling web sites, crypto exchanges, and fan token platforms. Crypto.com’s scrapped 2022 sponsorship cope with UEFA was value $495 million, however this yr’s sponsorship prices stay undisclosed.
Earlier research from Protos indicated that soccer is likely one of the hottest sports activities for crypto companies to sponsor, together with motorsports and eSports.
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