Various Funding Market (AIM) shares are typically extra risky than these on the principle market. That’s as a result of the index is house to many high-growth corporations that typically run into unexpected issues.

Nonetheless, even by AIM requirements, the 53% fall within the YouGov (LSE:YOU) share price — since 31 Might — is spectacular and surprising.

Spectacular progress

It’s a shock as a result of the corporate has an extended observe document of steadily rising its earnings. Through the 13 years up to and together with the yr ended 31 July 2023 (FY23), it grew its earnings per share in 12 of them.

Nonetheless, on 20 June, the corporate issued a earnings warning for FY24.

The info and analytics expertise group introduced that it expects earnings to be 32% beneath analysts’ consensus forecast.

Its share price crashed 46% on the day. This compounded an already disappointing run for shareholders. From the beginning of 2024 to only earlier than the announcement, the shares had fallen practically 30%.

However as Warren Buffett famously stated: “Be fearful when others are greedy, and greedy when others are fearful”.

Possibly that’s why three administrators of the corporate have just lately purchased 90,496 shares at a weighted common price of £4.15. They’re collectively sitting on a revenue of practically £39,000.

My very own view

After I appeared on the firm in February I made a decision to place it on my watchlist for once I subsequent had some spare money.

I used to be impressed with the agency’s progress document. And I assumed the transfer in direction of machine studying and synthetic intelligence (AI) would result in additional demand for the info that the enterprise offers.

Information is usually described as probably the most invaluable asset on this planet. And YouGov has a great deal of it.

Even after the share price fall — largely because of lower-than-anticipated gross sales in its Information Merchandise division and reported challenges in Germany, Austria and Switzerland — I stay a fan of the agency.

I view its issues as a short lived blip reasonably than an indication of something essentially incorrect. The shares are actually buying and selling on a decrease a number of than earlier than the revenue warning and I do assume the market has overreacted to the dangerous information.

Nonetheless, I don’t wish to make investments in the meanwhile.

That’s as a result of my confidence in administration has taken a little bit of a knock. It wasn’t that way back — on 26 March to be exact — that YouGov stated it was “confident in achieving current market expectations for the full year”.

Oh pricey.

I’m additionally involved in regards to the firm’s comparatively excessive gearing. That is one thing I’m going to maintain an eye fixed one.

YouGov has grown largely because of buying different companies. A lot of this growth has been funded by debt. On 31 January 2024, the corporate’s stability sheet included borrowings of £213.7m. That is £24.7m greater than the e book worth (fairness) of the agency.

For these causes, I wish to wait and see the subsequent buying and selling announcement (scheduled for six August) earlier than reviewing the scenario as soon as extra.