Daring new marketing campaign spotlights e.l.f.’s FY 2024 Affect Report and progress supporting its intentional efforts to help individuals, product and the planet
OAKLAND, Calif.–(BUSINESS WIRE)–As a purpose-led, results-driven firm, e.l.f. Magnificence (NYSE: NYSE:) is fueled by our imaginative and prescient to be a daring disruptor with a form coronary heart and has an unequivocal ambition to make optimistic impacts on individuals, product and the planet.
This press release options multimedia. View the complete launch right here: https://www.businesswire.com/information/house/20241020866152/en/
When a enterprise each does good and is nice, something is e.l.f.ing attainable: e.l.f. Magnificence introduces ˜Dupe That!’ (Graphic: Enterprise Wire)
At present, the corporate launched a daring stop-in-your tracks marketing campaign to help its mantra that when a enterprise each does good and is nice, something is e.l.f.ing attainable: Introducing ˜Dupe That!’
The marketing campaign encourages the neighborhood to learn e.l.f.’s FY 2024 Affect Report and take part in being good and doing good. The corporate believes an atmosphere through which firms carry one another up to do higher elevates the whole enjoying subject so all of us win.
Our e.l.f. ethos powers function, our function powers individuals, our individuals energy efficiency “ and our efficiency powers prospects, stated Kory Marchisotto, e.l.f. Magnificence’s Chief Advertising and marketing Officer. The extra we unapologetically lean into our function, the stronger the alerts to maintain utilizing our megaphone to assist make the world an more and more brighter place for each eye, lip and face. At e.l.f.’s core is democratizing entry “ to one of the best of magnificence, to wealth creation, to stage enjoying fields in sports activities and enterprise, to wellness, to a greater planet and, maybe most significantly, to doing all of it with kindness. Please, DUPE THAT!
e.l.f. is presenting ˜Dupe That!’ throughout greater than 280 ft throughout 22 LED screens of the marquee E-Panel wall in The World Commerce Middle retail advanced in New York, a two-page unfold in The New York Occasions and all through e.l.f.’s social-media ecosystem. The corporate that stands with each eye, lip and face calls on others to hitch a parade of goodness. The extra unicorns, the higher.
The marketing campaign was created with companion company Madwell. In an eye catching name to motion, the strategy highlights fanciful unicorns set in opposition to tangible, quantitative info:
- Democratizing entry to one of the best of magnificence with the power to purchase 5 e.l.f. lip oils for the price of one in all its status rivals
- Main with a form coronary heart, donating not less than 2% of previous-year income to drive optimistic change
- Altering the board sport as the one U.S. publicly traded firm “ out of roughly 4,100 “ to have a company board of administrators that’s 78% girls and 44% various
- Making each one in all e.l.f.’s 500+ workers an proprietor, granting greater than $180 million in fairness “ excluding the manager crew “ since 2014
- Standing with each eye, lip, face, paw and fin with double cruelty-free certification from PETA and Leaping Bunny Program
The corporate launched its third annual Affect Report earlier this month, detailing actions and progress in supporting optimistic impacts for individuals, product and the planet throughout the corporate’s 5 manufacturers: e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Effectively Folks and NATURIUM.
Additionally in October, e.l.f. with North Carolina A&T College revealed the Not-So-White Paper, a researched-based report underscoring the impactful function that board variety performs within the success of U.S. publicly traded firms.
This collective work reinforces e.l.f.’s imaginative and prescient to be a special sort of firm that operates with positivity, inclusivity and accessibility.
Learn the Affect Report right here: https://www.elfbeauty.com/articles/2024-impact-report
U.S. price common on Sept. 18, 2024
About e.l.f. Magnificence
e.l.f. Magnificence (NYSE: ELF) is fueled by a perception that something is e.l.f.ing attainable. e.l.f. is a special sort of firm that disrupts norms, shapes tradition and connects communities, by way of positivity, inclusivity and accessibility. The mission is evident: to make one of the best of magnificence accessible to each eye, lip and face. e.l.f. Magnificence and its manufacturers, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Effectively Folks and NATURIUM, are led by function, pushed by outcomes and elevated by superpowers. e.l.f. Magnificence gives e.l.f. clear and vegan merchandise and proudly stands as the primary magnificence firm with Honest Commerce Licensed™ services. With a form coronary heart on the heart of e.l.f.’s ethos, the corporate donates 2% of internet income to organizations that make optimistic impacts. Be taught extra at www.elfbeauty.com.
View supply model on businesswire.com: https://www.businesswire.com/information/house/20241020866152/en/
Media contact:
Hannah Rubin
CorpComms@elfbeauty.com
Supply: e.l.f. Magnificence