Key Takeaways:
- Binance Celebrates seventh Anniversary: Binance marks its seventh anniversary with over 200 million customers worldwide.
- ‘Be Binance’ Marketing campaign Launch: The marketing campaign rewards clients with actions and contests throughout 19 international locations.
- Academic Focus for Development: Binance emphasizes schooling to succeed in the objective of 1 billion Web3 customers.
YEREVAN (CoinChapter.com) — Binance, the world’s largest cryptocurrency alternate, is marking its seventh anniversary. The alternate now has over 200 million customers worldwide, highlighting its important presence within the digital asset business.
Binance Celebrates 200 Million Customers with World ‘Be Binance’ Marketing campaign
To commemorate this milestone, Binance has launched a marketing campaign referred to as “Be Binance.” Rachel Conlan, Binance’s chief advertising and marketing officer, said that the marketing campaign goals to reward and have fun the corporate’s loyal clients.
“Through determination, curiosity, and responsibility, we’ve faced challenges and reaped rewards, thanks to our 200 million users. As we journey toward financial freedom, we stay true to our values: humility, kindness, collaboration, and gratitude,”
Conlan stated.
The “Be Binance” marketing campaign contains actions equivalent to in-person meet-ups, digital occasions, and social media contests. The marketing campaign will happen in 19 international locations, together with the United Arab Emirates, Australia, New Zealand, Bulgaria, Spain, and Benin. Contributors can win a share of $7,000 price of Binance’s BNB tokens and different merchandise.
Schooling Key to Binance’s Huge Consumer Development and Trading Quantity
Binance sees substantial development potential past its present person base. Rachel Conlan emphasised the significance of schooling in attracting extra customers.
“Education and raising awareness are absolutely key. 200 million+ is an impressive number, but both the industry and our user base still have massive potential for growth,”
she stated.
Binance’s every day buying and selling quantity exceeds $25.3 billion, making it greater than seven instances bigger than Coinbase, which has a every day buying and selling quantity of $3.3 billion. The alternate gained its first 100 million customers in 5 years and reached 200 million in two extra years. Over 30 million new customers joined within the first half of 2024.
Binance Units Sights on One Billion Web3 Customers with ‘Be Binance’ Marketing campaign
Binance goals to succeed in one billion Web3 customers.
“A few years ago, 200 million users looked like something from a sci-fi movie. Today, onboarding the first billion to Web3 feels like an attainable target,”
Conlan stated.
The “Be Binance” marketing campaign is a part of this effort, providing actions and academic initiatives.