Proudly owning dividend shares generally is a helpful supply of passive earnings. In my Shares and Shares ISA I personal various shares I believe have sturdy long-term dividend potential.

Some shares not solely supply good long-term earnings potential but additionally have juicy dividend yields proper now. Listed here are three such shares every yielding a minimum of 7% that I believe traders ought to contemplate for his or her Shares and Shares ISA.

Authorized & Common

The FTSE 100 monetary companies agency Authorized & Common (LSE: LGEN) has been disappointing in some methods to shareholders lately. The share price has fallen 24% over the previous 5 years.

Wanting on the dividend facet of the equation although, issues have been higher. The corporate has raised its dividend per share in 4 of these 5 years and stored it regular within the different one. A rising dividend mixed with falling share price signifies that Authorized & Common now yields 8.9%.

With a robust model, giant buyer base and confirmed enterprise mannequin all go within the firm’s favour for my part.

One concern I’ve is earnings resilience. Income have fallen up to now couple of years and any sudden inventory market reversal may lead policyholders to tug funds, damaging earnings additional. However as a long-term investor, I believe the long-established agency presents me sturdy future earnings prospects.

British American Tobacco

The demand for cigarettes is in decline. That may be a key danger for British American Tobacco (LSE: BATS), as the corporate nonetheless makes most of its cash promoting demise sticks.

Nonetheless, whereas cigarette gross sales could also be falling, they continue to be substantial – and extremely worthwhile. With a number of premium manufacturers in its portfolio, akin to Fortunate Strike, British American is ready to command premium costs in markets globally.

That’s good for its potential to generate free money circulate, which in flip helps help its 7.9% dividend yield.

Non-cigarette merchandise akin to vapes are seeing gross sales progress. British American Tobacco has raised its dividend per share yearly for over 20 years and I believe its earnings prospects nonetheless look vibrant.

Aviva

Insurer Aviva (LSE: AV) is one other large dividend payer within the FTSE 100 and its yield at present stands at 7.2%. Even with £5k in a Shares and Shares ISA invested at that yield, the annual dividends ought so as to add up to £360.

Since a giant minimize to the dividend per share in 2020, Aviva has been rising the payout yearly. With a robust steady of manufacturers, lengthy underwriting expertise and strategic give attention to rising its share of the UK market, I believe which will proceed. Its plan to take over Direct Line may assist that.

Then once more, Direct Line has had a troubled few years. If its enterprise seems to be in worse form than anticipated, or integrating it’s tougher, that could possibly be dangerous information for Aviva.

Nevertheless, taking dangers is a part of aiming to earn rewards and I believe the logic for Aviva to purchase out its smaller rival is powerful.